RETAIL PRODUCTION SERVICES
Swift and professional productions as well as efficient logistics of your marketing communications. That is the unique proposition of Retail Production Services. We use advanced automation where possible, and experienced heads and hands where needed. Our track record, with large retail chains and A-brands, proves that our approach works. With all disciplines under one roof, we help you realize a short ‘time-to-shop’ at lower costs.
With our in-house artwork studio, with seasoned artwork professionals and DTP specialists, you can be sure that your marketing concepts stand strong in all outings. Whether it is for web shops, print or narrowcasting: we cover all your purposes. You can rely on working with your own dedicated Retail Production Services team, ensuring short lines and low costs. Your permanent team is always ready to go and go the extra mile.
Our services have been developed around Retailware: a cloud-based platform that supports all aspects of the marketing communication process of retailers. It smoothly connects the central organization, external agencies and local stores. Retailware enables efficient, customized retail communication, ranging from local point-of-sale materials to assortment catalogues, giving you 24/7 insight into the status of the production process.
Retail Production Services has a professional photo studio of over 425 m2. Our in-house photographers are specialized in product photography, food photography and pack shots. We also offer you an experienced in-house team of image editing and retouch professionals. High-quality, colorfast and always in line with brand requirements – even when a lot of images have to be processed simultaneously just before a deadline.
The combination of IT, hands-on expertise and professional marketing communication facilities under one roof defines our unique proposition:
- Full-service outsourcing of studio productions for retailers.
- Short lead times with guaranteed quality.
- Maximum efficiency with a low error rate thanks to the synergy of automation and experienced professionals in artwork, DTP and photography.
- Full transparency and short lines with your dedicated team.
- All disciplines under one roof, with one point of contact.
Would you like to see how Retail Production Services can support you? We are happy to show you, for example with reference cases. Feel free to contact us for a personal, non-committal introduction.
Promotional brochures, outdoor advertising, store materials, flyers, advertisements, shelf cards: our in-house artwork studio translates communication concepts into custom artwork. Your central marketing communication department determines the framework, we create the templates for Retailware, in accordance with your campaign and corporate identity requirements. Retailware offers the possibility to locally adjust POS materials and campaign expressions. For example store-specific opening hours, partner logos and seasonal specials. The platform supports central approval as well as digital ordering, with selected suppliers using the same system. Highly efficient, with maximum control and a smaller chance of error. And above all: with the speed that is so crucial in retail.
Materials made by one store can be a source of inspiration for another. This is why Retailware automatically archives all produced materials, with images and data in 1 central place. You can authorize who has access to which section. In addition, Retailware provides a digital production and ordering process, with a user-friendly webshop environment for different users. Concepts ready to go? With one mouse-click, the production can be forwarded to the supplier. Fast and easy, with real-time workflow insights.
At Retail Production Services, we can support you in linking the more traditional sales channels to online possibilities, in order to get the most out of your omnichannel marketing. For example, in-store narrowcasting with a centralized dashboard offers you limitless possibilities. And that is just one example…
Need new images or renew existing images? Our product, food and packshot photographers can shoot new material in our own fully equipped photo studio. We also provide professional image editing and retouching: we specialize in color management, complying with all relevant ISO standards.