RETAIL PRODUCTION SERVICES
Today’s retailer has become an omnichannel retailer. It is almost unthinkable that retail can still do without e-commerce. Besides that, many retailers are also active as wholesalers, and other channels such as Shop-in-Shop concepts are being exploited. The variety of channels requires a differentiated approach to marketing communication. And the best investment in marketing communication is deploying communication media so that an optimal return is achieved for each sales channel.
At Retail Production Services (RPS), we understand that better than most!
Our Artwork Studio translates communication concepts into tailor-made artwork. A wide variety of communication media are available, like campaign leaflets, outdoor advertising such as bus shelters, shop advertising such as window decals and pavement signs, flyers, advertisements, and shelf cards. Retailware offers a specific order form for each type of communication medium, which allows users to order their own communication materials. If desired, the central organization can give approval and delivery can take place directly to a selected supplier/producer. The online order forms allow production to take place efficiently and reduce the risk of error!
In addition to campaign materials, the store layout also includes so-called formula materials. These are materials that are part of the permanent shop layout. They can be ordered online via the web shop module. In addition to the standard materials, some of them can also be personalized. The name/location of the business, a partner logo or opening hours, for example, can be uniquely depicted for each location. If desired, the order will be sent directly to one of the selected suppliers/producers.
POS AND CAMPAIGN MATERIALS
The Artwork module gives the user the tools to generate POS materials and/or campaign materials at any time. This is based on a template developed by the central organization, which is populated with unique images and/or designs for each campaign. The store manager can manufacture the materials required for his/her shop online. But also newspaper or magazine advertisements and, for example, bus shelter posters and narrowcasting can be easily put together. And the software guarantees the correct application of the design guidelines.
STUDIO PRODUCTION MONITORING
Retailware not only offers unique online order forms, but also the entire ordering and production process of the materials can be monitored online 24/7. Once fixed time slots have been agreed, the system detects deviations in plenty of time so that deadlines are not compromised.
Digital Asset Management
Communications and publications produced by one person can be a source of inspiration for another. That’s why all materials produced are automatically included in the Artwork section of Retailware. It may also be that centrally developed material or, for example, instructional and training material should be shared with the branches and/or country organizations. The AssetFlow Digital Asset Management System, which is part of Retailware, makes this possible!
Combining online with traditional sales channels results in a true omnichannel strategy. (Product) photography is one of the most important components of this.
Combining online with traditional sales channels results in a true omnichannel strategy. (Product) photography is one of the most important components of this. RPS has its own fully equipped photo studio for producing product photography in-house. In combination with the retouching specialists at our sister company Edge Company, we can offer a full-service concept.
“Hun aanpak is uniek. RPS ontwikkelde een set tools, specifiek voor de COOP marketingafdeling, die ons werk merkbaar beter, sneller, gemakkelijker en niet te vergeten vlekkeloos maakte. Gewoon door daadwerkelijk naar alle betrokkenen te luisteren